Media, Communication & Culture · August 28, 2026

Why I Am Building a Newsroom

By Hunter Haselrig

Why I Am Building a Newsroom

Yesterday, a friend asked, What is Axis News Network and why are you building newsrooms? There are really two answers. The first one is personal. When I was a kid, one of my dream jobs was being a journalist. I loved news, storytelling, asking questions, figuring out what was happening, finding the pieces that other people missed, and then helping someone else understand it. That interest never went away. But even then, I never imagined my future as working my way into someone else’s newsroom. I wanted to build and own one of my own.

By the time I was 18 or 19, I was already thinking seriously about what that actually meant. I wanted to understand how you build a major news institution from the ground up and how all of the pieces work together. I wanted to understand the business, the technology, the distribution, the newsroom, the audience, the systems, and the infrastructure that allow an institution like that to exist in the first place. I was interested in journalism, but I was equally interested in the machinery surrounding journalism and what it takes to create the institution itself.

That instinct eventually connected with another part of my life. Becoming an entrepreneur. Building companies has shown me just how much information exists in the world and, at the same time, how incredibly difficult it can be to actually use it. There have been countless moments where I knew what I wanted to do and knew there had to be a path forward, but still had no idea where to start. I did not know who to call, what organization handled something, what program existed, what form I was supposed to file, who actually made the decision, where the money came from, or sometimes even what I was supposed to search for. Eventually, you figure it out. You meet the right person, stumble into the right website, find a PDF buried six layers deep on a government page, learn the language, learn the acronyms, and slowly figure out which institutions matter and which ones do not.

The more I experienced that process, the more ridiculous it seemed to me. I was spending enormous amounts of time learning the nuances of systems that had very little to do with the actual work I was trying to accomplish. The information existed. The opportunity existed. The people existed. The institutions existed. What often did not exist was a clear connection between them. That became much more interesting to me than simply building another media company because I started thinking about how much human potential gets lost inside fragmented systems.

There are founders who never discover the program that could have helped them launch. There are students who never encounter the career or industry they might have been extraordinary at. There are researchers who never meet the company that could help commercialize their work, small businesses that never learn how to compete for a contract, and communities that struggle to attract participation because the information surrounding their opportunities is scattered across dozens of institutions, platforms, databases, and websites. Some of the smartest ideas in the world probably never become anything because the person holding the idea could not connect the dots around it. To me, that is a communications problem, but it is also an infrastructure problem.

I have written before about the idea that communication is infrastructure, and I believe that more strongly the longer I build companies. Roads connect people to places. Electrical systems connect buildings to power. Telecommunications systems connect people across distance. Information systems connect people to possibility. When those systems are fragmented, difficult to navigate, poorly communicated, or simply nonexistent, participation becomes harder. That thinking sits underneath much of what I am building. Media is part of it. Technology is part of it. Storytelling is part of it. Data is part of it. Platforms are part of it. Together, they can become a form of modern communications infrastructure.

The newsroom is one piece of that larger idea, and the concept of orientation is central to how I think about it. People need reference points for understanding where things are in relation to everything else. I want the newsroom to help people understand where things are, what is changing, how different forces connect, and where things may be moving. That means reporting across business, finance, politics, technology, climate, health, space, sports, and the other systems shaping the world around us. The goal is not simply to produce an endless stream of articles. The goal is to provide orientation.

The world itself does not operate in neat verticals. A policy decision can change a business model. A breakthrough in technology can reshape healthcare. Climate affects infrastructure, finance, agriculture, insurance, migration, and politics. Space is becoming an economic sector. Sports intersects with culture, media, technology, cities, and capital. Everything is connected, but most of the information explaining those connections still arrives in fragments. The newsroom is my attempt to bring more of those fragments together so people can understand not only what happened, but how one development relates to everything around it.

That is where the larger idea begins to expand beyond journalism. Understanding what is happening is valuable, but information becomes much more powerful when people can use it. If someone understands an industry, they should have a clearer path toward participating in it. If someone learns about an emerging opportunity, they should be able to find the institutions, companies, programs, people, capital, research, and tools surrounding it. If a business owner learns that a market is changing, they should have a better way to understand what that change means for them. I am interested in building systems that close the distance between understanding something and being able to act on that understanding.

What happens when information can help a student discover an industry, a founder find capital, a business identify a contract, a city understand an emerging economy, a researcher find a partner, or someone simply understand how to participate in something they previously did not know existed? That question sits at the center of much of what I am building. The newsroom provides orientation by helping people understand what is happening and how different forces relate to one another. Technology, data, platforms, and other systems can then make that information more useful by helping people navigate the world around them and connect understanding to participation. They are different pieces of the same underlying belief: information becomes more valuable when it helps people understand the world and participate in it.

For me, building a newsroom is therefore both incredibly personal and much bigger than journalism. Part of me is still the kid who wanted to be a journalist. I still love a great story. I still love news. I still believe journalism is one of the most important tools we have for helping people understand the world around them. I have also always been interested in building the institution itself rather than finding a place inside someone else’s. Becoming an entrepreneur did not create that instinct. It gave me a much broader understanding of what I could build around it and why it mattered.

I do not want information to simply tell people what happened. I want information to help people understand where they are, technology to help them see where they can go, and the infrastructure connecting those things to make participation easier than it was for me when I was trying to figure everything out for the first time. That is why I am building a newsroom.